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Trends for Healthy and Functional Breakfast Foods

2019-01-08 09:37 Tuesday

With the development of functional foods, probiotics products and new technologies, packaged breakfasts are no longer limited to cereal and yogurt. 2019 will likely see unprecedented innovation, as small startups and large producers alike compete for enormous healthy breakfast market in the U.S.

functional breakfast foods

According to Food Business News, nearly half of all new food and beverages launched worldwide in 2017 met consumers' health needs. Whole Foods and Kroger have listed intestinal health foods as one of the hottest trends in 2019.

"More and more consumers are choosing products and diets that suit them better," a Kroger spokesperson noted in an interview. At the same time,  health-conscious consumers are unsatisfied with "a bowl of cereal + a dish of scrambled eggs", and traditional breakfast foods are gradually falling from favor. While many manufacturers are struggling to meet the demands of these 'deskfast' eaters, others are designing functional foods to suit their eating habits. The development of health and food technology has laid the foundation for a breakfast food revolution in 2019.

Whole Foods prefers new probiotics with high stability. "Health-oriented brands are using new technologies to add functional probiotics to consumers' daily diets such as cereals, oatmeal, nuts, soups and nutrition bars," the retailer noted.

Dr. Abigail Koppes, associate professor of chemical engineering, biology and biomedical sciences at Northeastern University, is optimistic about the development of probiotic foods. Her research focuses on the relationship between the gut and brain and how gut health affects mental health and well-being.

"As we continue to study this, we find that there is a strong relationship between the gut and the brain," she said. In the last few years, these studies have begun to be used to make functional foods.

More than 50% of irritable bowel syndrome patients suffer from depression or anxiety, and recent research provides strong evidence of a direct link between gut bacteria and mental health. The study showed that probiotic strains of lactobacillus, which are found in yogurt and other fermented foods, play a role in regulating emotional behavior in animals.

As scientific research on probiotics continues to emerge, the number of products on the market is expected to increase. In addition to traditional probiotic foods such as yogurt, Kellogg's has also launched its Happy series of probiotic cereal products. Danone is using probiotics to produce plant-based yoghurt that meets special dietary needs for certain consumers.

Although new technologies have created probiotic products with better stability, the efficacy of probiotics is not consistent for all users. Dr. Koppesnoted: "Probiotic products are effective for one person but not necessarily for another. So you need to find the right probiotics for you. I mean, if you think a probiotic is good, there's no need to add anything extra. The best way is to eat a variety of foods, such as leafy greens, fermented foods, foods rich in fiber and so on."

However, adding more probiotics to a healthy diet is generally not a bad idea, as the variety and efficacy of probiotics products continues to improve.

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