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Tetra Pak Will Achieve Personalized Digital Printing

2019-04-01 10:31 Monday

Personalisation through digital printing and other customized technologies has attracted the attention of Tetra Pak, one of the world's leading packaging suppliers. Tetra Pak plans to partner with Koenig & Bauer, the market leader, to become the first supplier of food and beverage cartons with full-color digital printing.

Tetra Pak Will Achieve Personalized Digital Printing

Digital printing technology will simplify design processing complexity, reduce design-to-print time, and innovate in order scheduling flexibility and customization. Brands can benefit from things like dynamic package printing, as well as the ability to include multiple designs in the same order.

The full-width digital printer, manufactured by Koenig & Bauer, will be installed at Tetra Pak's plant in Texas and is expected to begin field testing for north American customers in early 2020.

"We are very pleased that Tetra Pak has decided to adopt our digital printer," said Christoph Muller, a board member of Koenig & Bauer. " I believe that through our joint efforts, we will significantly change the market for the benefit of Tetra Pak customers."

Carmen Becker, the President and CEO of Tetra Pak U.S. and Canada, added: "Brands continue to look for opportunities to offer greater customization and personalization for their products."

" We are excited to be able to provide customers with new and innovative ways to interact with consumers while enhancing the flexibility of the design and ordering processes."

Pedro Goncalves, the vice President marketing United States and Canada, Tetra Pak, told Packaging Digest that the investment in the technology comes from consumers' changing needs.

While digital printing will also enable small orders and allow innovative companies to explore new areas of consumption, it also represents an improvement in print quality.

"The printing methods we use today have delivered a high level of print quality and deliver very attractive designs with high productivity, but we expect digital printers to deliver higher color fidelity with the CMYK color system," Goncalves said.

"Today we can provide 2D Data Matrix codes but digital systems will make it possible to print high-definition QR codes that can be integrated with applications or websites," Mr. Goncalves said. "Information related to QR codes can be changed quickly to bring dynamic content to management data."

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